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JayKay Media Inc attended the festival to see if the print medium and the creativity that drives it are dying in the digital age. Far from it! Irvine Welsh (photo) said so.

Authors, comedians, intellectuals and writers from all over the world poured into Scotland’s magnificent capital city, frankly, to promote their latest books at the Edinburgh International Book Festival (EIBF). MediaTainment Finance and its publisher JayKay Media Inc attended the event to see if the print medium and the creativity that drives it are really dying in the digital age. 

Eminent names came and talked about their latest opus to adoring fans. They included Lynn Barber, Bonnie Greer, Omid Djalili, Dave Gorman, Alexander McCall Smith, Irvine Welsh and Kate Mosse (promo for new novel below). Here is what they brought to the literary fest. 

For a round-up of some of the scintillating speakers, click here.

“Every new technology that comes out can be used for nefarious things, and also for good things.” Yves Behar at London Design Festival 2015

“What's missing from pop music is danger.” From an interview by Prince (7 June 1958 to 21 April 2016) in The Guardian

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