What is it about American, mostly, bad-boy rappers who also know how to do well as media magnates?
On 7 April, 50 Cent, real name Curtis Jackson, will be the celebrity everyone wants to see at the World Premiere Screening of Power, an eight-episode drama set in the nightlife of American clubs, crime and cocaine.
The screening takes place at MIPTV, the annual international TV-industry convention held in Cannes. Previous red-carpet celebrity guests have been stars of the big screen: Arnold Schwarzenegger, Jason Priestley, Derek Jacobi, Famke Janssen, Joseph Fiennes, Bond girl Eva Green and Mad Men star Jon Hamm, to name but a few. 50 Cent is joining that stellar line up as executive producer of Power. Take an edgy trip down celebrity lane to Cannes.